Product Visioning Course



One-day live online course on coming up with the vision and scope of a product.

Before writing and mapping user stories, or modeling functionality, or defining system requirements, make sure you understand who the users and customers are, what they really want, and why they want it.

A clear vision helps to ensure product development is aligned with the user and business need.

Learn best practices that can be applied in agile environments, for scoping large scale projects, or as part of program and portfolio management.

With IAG’s live virtual training, you get to learn from our leading experts on business analysis, requirements and architecture with the convenience and cost effectiveness of being online. From IAG’s state-of-the-art telepresence facilities, our instructors provide an interactive, video and web-based experience that puts you right in the classroom but with the convenience of being online!

Additional information




Project Managers, Program Managers, Portfolio Managers, Project Team Members, Product Owners

Credits Offered


Delivery Method

In-class, Live Online


1-Day (9:00-4:00PM ET)


Advanced, Foundational, Intermediate


Public or Private

Vendor / Product Line


Learning Objectives

  • How to use the right techniques, models, steps and questions appropriate for defining the vision and scope at the early stage of project, program, portfolio planning.
  • What methods are best for modeling and determining the vision and scope for a particular project.
  • How to collaboratively and iteratively develop a clear and concise vision statement that will guide subsequent activities.
  • Understand the OMG Business Motivation Model to describe the goals and objectives.
  • Understand how Lean Program Management concepts can be used to guide the detail, effort, and approach to visioning.
  • How to appropriately use techniques like context and process (or story) mapping at a high-level — as exercises to uncover the vision and provide context to the requirements.
  • How to work directly and interactively with business stakeholders in defining project vision
  • Conduct fast and efficient analysis – maximizing the time and resources of the company
  • How to apply industry best practices for discovering, describing and documenting vision and scope for various projects (new development, maintenance and package) and in various environments (iterative, incremental and waterfall)
  • What is needed in a Vision and Scope document (with template provided) to be sufficient for relevant next stage of your project.​

IAG Training Experience

Whether you are attending online or in person, in a public or a private in-house class, our courses are designed to provide an enjoyable, engaging and effective learning environment. Our instructors are all experienced practitioners and our courses all include demonstrations, examples, and exercises to make the content relevant and meaningful.

Participants receive a participant guide as well as access to our online class workspace for templates, handouts, samples and additional reference material.


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